Brand Partnership Program · June – November 2026 + Holiday
Join a Curated Assortment
Sèchey is located at 540 King Street in the heart of one of the country’s most-visited cities. With 7 million annual visitors, Sèchey connects your brand with a highly targeted audience: modern consumers actively seeking better-for-you, alcohol-flexible options.
Our difference: customers shop Sèchey with intent. They’re not browsing — they’re discovering, evaluating, and buying with purpose.
Think of Sèchey as the Sephora of sophisticated sipping — a highly curated, high-touch retail environment where every product earns its place. We don’t carry everything — we showcase what’s next.
Partnership opportunities are designed to drive both velocity and visibility — from single-day tastings to full monthly store takeovers, each program is built to move product and build lasting brand recognition.
As seen in
CNN · The New York Times · Vogue · Forbes · The Washington Post
Maximum in-store visibility with premium shelf position and full branded signage for the entire June–Nov window.
A premium in-store merchandising asset that captures consumer attention at the point of purchase and reinforces brand storytelling.
Street-level brand presence on King Street — reaching 7M annual visitors on one of the Southeast’s highest foot-traffic corridors.
A curated 2-hour private gathering for up to 30 guests — ideal for founder dinners, client appreciation, and corporate events.
An exclusive 5-hour weekend store closure fully dedicated to your brand. The most immersive single-day partnership Sèchey offers.
Peak holiday season. Premium King Street visibility for the entire month of December.
Dry January — Sèchey’s highest-traffic month. Capture the year’s most intent-driven consumer moment.
540 King Street
Prime location on one of the country’s most-visited retail blocks.
7M Annual Visitors
High-intent shoppers who discover, evaluate, and buy with purpose.
Curated Assortment
Every brand earns its place. Placement here signals credibility.
Velocity + Visibility
Programs built to move product and build lasting brand equity.
Alcohol Beverage Compliance
For alcohol beverage brands: all marketing activities, signage, sampling, and promotional programs must comply with applicable federal, state, and local laws, including TTB regulations, South Carolina Department of Revenue (SCDOR) requirements, and South Carolina Law Enforcement Division (SLED) licensing rules.
Brand partners are solely responsible for ensuring participation complies with their own licensing obligations, tied-house restrictions, and applicable trade practice regulations. Sèchey does not provide legal guidance and strongly recommends independent legal counsel prior to program participation.
Limitation of Liability & Indemnification
Sèchey’s liability under any program is limited to the fees paid by the brand partner for the applicable program period. Sèchey shall not be liable for indirect, incidental, or consequential damages of any kind.
Brand partners agree to indemnify and hold harmless Sèchey, its officers, employees, and agents from any claims, damages, or regulatory actions arising from: